WINDSOR, ONT. — Zekelman Industries, a steel pipe and tube manufacturer, is sending more than $10,000 in reward cheques to individuals as part of its Buy Canadian movement, just two weeks after its launch.
The initiative encourages Canadians to report construction sites using foreign steel, particularly projects funded by government dollars.
“Call it a Snitch Line,” said Barry Zekelman, CEO of Zekelman Industries, in a statement.
“You’re snitching on the government who is bringing in foreign steel at the expense of Canadian workers and Canadian tax dollars.”
Multiple submissions have come in from Canadians across the country.
According to the release, rewards will be paid out for “verified” reports of foreign steel being used at several sites, including an amphitheatre project in Vancouver, a small town Ontario fire hall, a major bridge project in Surrey, a transmission line in southwest Ontario, a Brantford, Ont. public school and a transit project in B.C.
“Whether it is a bridge in British Columbia or a fire station in Ontario, we’re taking a stand for Canadian workers, businesses and the integrity of our infrastructure. The response to the Buy Canadian movement has been overwhelming and we expect to issue additional rewards cheques in the coming weeks. Canadians are rallying together to support our steel industry,” said Zekelman.
Through the program, Zekelman seeks to raise awareness about the risks of using imported steel, including quality concerns and economic impacts, while supporting Canadian manufacturing.
Canadians who spot construction sites using foreign steel are encouraged to submit their findings through Zekelman’s website: .
Verified reports are eligible for a $1,000 reward.
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